Blog

BLOOMS TO BRUSHSTROKES: FROM FLORAL PATTERNS TO LIVE PAINTING

Hand painted flowers, lilies, gouache, pastel and pencil floral design by Lucy McLoughlin

Growing up in the Netherlands, right in the heart of the Dutch Bulb Region, my love for flowers blossomed from a young age, it is simply in my DNA. Throughout my teenage years, I worked parttime in the flower industry doing various manual jobs. Thanks to my background in textile design, I have always been fascinated by colour, texture and of course, flowers. For many years I designed floral patterns for furnishing and fashion fabrics. These days, I utilise these same skills in my live painting, where I often capture breathtaking floral installations.

Spring flower garden Keukenhof photo Netherlands
A carpet of flowers at Keukenhof spring garden near my hometown.

BORN AND RAISED IN HOLLAND

The famous Keukenhof spring garden, located just a stone’s throw from my childhood home, is a true colourful spectacle. It is only open to the public for less than 8 weeks each year and it draws 1.4 million visitors from across the globe. If you are a nature lover, a visit to Keukenhof should absolutely be on your bucket list. Come and admire the stunning display of 7 million bulbs that are planted annually.

bulb fields Netherlands, Bulb Region, hyacinths, flowers, Dutch flowers landscape
This is the view from my friend’s house in de Zilk, my hometown. Every year, for a couple of months only, this flat, brown landscape is transformed into a sea of colours.

BUDDING BEGINNING

Where I grew up in the 80s and 90s it was common for children and young people from the Bulb Region, to work part-time in the flower industry. My first job – at the ripe age of 8 – involved peeling flower bulbs. During early summer, the bulbs would be dug up and we had to clean them by hand, filling crates and earning our pay per crate. Nowadays, the flower bulb industry uses machine-based processes and there are strict regulations prohibiting school children to work the way we did. Those were different times!

As a teenager, my weekends and holidays were spent working for a local bulb grower. Duties involved cutting tulips and preparing them for the Aalsmeer Auction (did you know it is the fourth largest building by footprint in the world!). Bundling big, beautiful lilies was also part of the routine, but they are much heavier to handle. The work was repetitive, but we were grateful for the opportunity to earn money.

I came across some old family photos that really brought back memories.
Top left: There’s my brother, sister, and I picking daffodils in a local field. We must have had special permission,
as this wasn’t the norm.

Top right: Check out my sister looking super cool on her chopper bike decorated with daffodils,
gearing up for the annual flower parade.

Bottom photos: Here we are, the three of us, putting in the hours peeling flower bulbs at a local barn. All the hard work paid off, because that’s how I saved up for my first stereo system. (Thankfully that terrible haircut grew out quickly, but perhaps not quick enough!)

A BACKGROUND IN TEXTILE DESIGN

screen printed textile design, floral pattern, botanical print, pastel
screen-printed fabric on sofa, blue and purple with stylised pattern
textile design, floral pattern, romantic print, pastels spring summer
Some examples of my textile designs created back in 2001. I screen-printed the fabric for this sofa as one of my projects at the Royal Academy of Art in the Hague. I then had the sofa professionally upholstered. At the time, I was quite obsessed with the colour purple.

I studied Textile Design at Royal Academy of Art, The Hague where we were introduced to a broad range of techniques, from screen-printing to knitting, weaving and photography, and of course surface pattern design. I continued my studies in the UK where I undertook an MA in Textile Design at Winchester School of Art.

In 2000 I set up my own studio and for many years, I worked freelance as a textile designer for the fashion and furnishing industry. Of course, flowers always featured heavily in my designs.

handmade card with flower and machine embroidery by live artist Lucy McLoughlin. embellishment.
pink and purple bulb fields Netherlands, spring, hyacinths
Left: I enjoy making handmade cards and flowers often feature, in this case, machine embroidered on felt. Right: This is my dad at the age of 75 helping to pick hyacinths for the annual mosaic competition.
Flower Parade Noordwijk Netherlands, pink Fiat 500 covered in big pink flower display.
Last year I took our children to the Summer Flower Parade in Noordwijk. It was good fun and very creative, but not quite as spectacular as the Spring Flower Parade, where hundreds of volunteers decorate large colourful floats with spring bulb flowers including hyacinths, daffodils and tulips. It is watched by more than a million visitors.
rose pattern, botanical gouache painting, pink roses watercolour, floral pattern by live artist Lucy McLoughlin
pink rose pattern with inspirational love quote, botanical gouache painting, romantic, watercolour, floral pattern by live artist Lucy McLoughlin
Speach marks

Flowers don’t tell, they show. – Stephanie Skeem

Flower arch, spring summer flowers, photo, flower installation Holland the Netherlands, flower inspo.

In the Netherlands you are never far from pretty floral installations. Take Como & Co for example, a rustic, informal restaurant overlooking a large lake. This pretty arch greeted us on arrival and isn’t it wonderful how my dad’s cardigan complements the colours of the flowers perfectly? It is the simple things in life that give me great pleasure!

Live Event Artist Lucy McLoughlin photo in St Moritz Switzerland, flower installation by Kuit Flowers.

From the lowlands to the magnificent Alps in St Moritz, Switzerland. This beautiful floral installation was created by Kuit Flowers for the welcome reception of the RSVP Symposium 2022.

OUR BEAUTIFUL GLASS HOUSE SHOOT

Live event artist wedding painter Lucy McLoughlin, fashion sketch, fashion illustration, wedding art, autumn flowers
Our Beautiful Glass House, botanical painting, autumn garden, live event artist Lucy McLoughlin, flower installation, bloom inspo
Our Beautiful Glasshouse, styled photo shoot, wedding inspo, flower ideas, table setting

How gorgeous is this autumn inspired styled shoot perfectly coordinated by What Peggy did Next. It is always an honour to work with the best in our industry.

Planning & Design: @whatpdidnext
Photographer: @chelseawhitephotog
Venue: @ourbeautifulglasshouseFloral
Design: @allforlovelondon
Chair Hire: @the_w_collection
Hair & MUA: Emma from @portraitsbridal
Bridal Boutique: @morgan_davies_bridal
Bridal Fashion: @alonlivnewhite
Accessories: @robinsonpelham @islejewellery @botiasaccessories
Bridal Shoes: @studiobycharlotte
Groomswear: @sammyaki
Stationery: @romeoandjulesstudio
Catering: @jacarandacatering

botanical illustration, white and pink peonies, flower painting by Live event artist Lucy McLoughlin
wedding art, live painting, wedding illustration with floral arch, live painter Lucy McLoughlin
Speach marks

Love is the flower you’ve got to let grow. – John Lennon

KAREN TRAN AT THE SAVOY, LONDON

Karen Tran florist, fashion sketch, live illustration with flowers Lucy McLoughlin live artist
artist easel, flower inspiration, floral installation, luxury flower event, live artist Lucy McLoughlin
orchid painting, gouache, flower illustration, live artist Lucy McLoughlin
flower painting inspiration, white orchids, pink roses, botanical illustration, live artist Lucy McLoughlin

Back in 2019 Karen Tran transformed the River rooms at the Savoy into a floral wonderland with a sea of white and cream roses, orchids and tulips for an evening of opulence at this iconic London hotel. It was an unforgettable evening made even better by a perfect stay in a Riverside Suite, lucky me.

Wedding Planner: @plannedforperfection
Venue: @thesavoylondon with @savoyweddings
Floral designer: @karentranevents with @wildaboutflower

PAINTING FASHION

fashion sketch, fashion illustration, guest portrait, live artist Lucy McLoughlin, wedding art, live painter
fashion sketch, fashion illustration, corporate gifting, entertainment ideas, floral dress painting, live event artist Lucy McLoughlin, party inspo.
Gifting ideas, party inspo, guest portraits, live painting, live event artist Lucy McLoughlin, live illustrator, corporate event, weddings

My mum, who was a talented tailor and fashion designer, made all my clothes when I was younger. We often designed outfits together and I cherish the memories of our outings to markets, fabric shops and wholesalers, sourcing the perfect materials.

When it comes to painting live, I love nothing more than painting vibrant, floral dresses. I particularly enjoy capturing the fluidity of the fabric as it moves. When I paint at events, I often record guests on my phone as they walk towards me, as if they are on a catwalk. It is very flattering and far more dynamic than a staged pose. It also shows more of the guest’s personality and mannerisms.

fashion sketch, fashion illustration, corporate personalised gifting, entertainment ideas, floral dress painting, live event artist Lucy McLoughlin, party inspo, live entertainment Taylor Swift
The more colour and pattern the better. It is what I enjoy capturing the most.
wedding art, wedding painter, live event artist Lucy McLoughlin, wedding inspo, floral arch painting, gifting ideas
flower painting inspiration, blue flowers, botanical illustration, live artist Lucy McLoughlin

I use a mixture of gouache paint, pastels, pencil and pen, often on coloured mount board, so the white paint really stands out.

Speach marks

Flowers are like friends; they bring colour to your world. – Unknown

A UNIQUE WEDDING AT SEZINCOTE HOUSE

cake with flowers, contemporary cake design, wedding inspo, luxury stylish wedding, painting with cake and flowers by live artist Lucy McLoughlin
wedding painting, wedding painter, live event artist, wedding inspo, floral arch painting, gifting ideas, luxury wedding inspo

India in the Cotswolds, that is one way to describe the amazing and magical Sezincote House. It is
still privately owned and the gardens and tearoom are open to the public.

The house was built in the “Indian Style”, a unique combination of Hindu and Muslim architecture.
Only a few special weddings are hosted every summer, so it was a privilege to capture this
beautiful marriage.

Sezincote House Cotswolds UK, live artist, live wedding painter Lucy McLoughlin, wedding venue, indian stately home
Sezincote House Cotswolds UK, wedding venue, indian stately home, flower installation, floral display, wedding inspo, party inspo
Live event artist Lucy McLoughlin at work painting with her easel at Sezincote House UK, live painting
A beautiful and windy day at Sezincote House, capturing a very stylish and creative wedding.

Venue: Sezincote House
Flowers: @wizzandwild
Cake: @cakedaydreams
Dress: @halfpennylondon
Planner: @byrebeccacabb.getwed

FROM MINIMALIST TO EXTRAVAGANT

Contemporary wedding painting by live artist Lucy McLoughlin, stylish luxury wedding ideas, live painter, wedding inspo
Princess Beatrice wedding, Rob Van Helden Floral arch, wedding art, live painting, wedding ideas Lucy McLoughlin

Two beautiful stylish weddings. The one on the left with contemporary, minimalist flowers created by Forest and the Flowers and the one on the right of Princess Beatrice with a huge flower installation by the
talented Rob Van Helden.

APRIL SHOWERS AT THE GRANGE

The Grange Hampshire, luxury wedding venue UK, flower art, wedding flowers
wedding art, wedding painter, live event artist Lucy McLoughlin, wedding inspo, floral painting, gifting ideas, pretty umbrellas

This joyous wedding at The Grange in Hampshire, UK had it all: sunshine and showers. I thought the flowers and umbrella’s looked really pretty together and I like how it sums up the day.

A COLOURFUL WEDDING AT RHINEFIELD HOUSE, NEW FOREST

botanical art, flower painting, wedding bouquet, live event artist Lucy McLoughlin, party inspo, wedding ideas, colourful flowers painted, blooms
fashion sketch, fashion illustration, guest portrait, live artist Lucy McLoughlin, wedding art, live painter, gifting ideas, wedding inspo
This lovely bride, who had recently become a florist, created her own colourful wedding bouquet. Naturally, it made it onto the shortlist of things for me to paint on the day. I used a mixture of gouache, pastel, pencil and pen on coloured mount board. The colour scheme is simply gorgeous, and I was thrilled that my dress matched so perfectly.
Live event artist Lucy McLoughlin, wedding cake, luxury wedding flowers, wedding inspo ideas, Rhinefield House New Forest

FANTASIA 2 WITH FLORIST AMIE BONE

Amie Bone flowers, Fantasia 2, floral masterclass, fashion sketch, party ideas, luxury event inspiration entertainment, red flower painting, stylish fancy dress, Lucy McLoughlin
Florist Amie Bone with husband, flowers, Fantasia 2, floral masterclass, fashion sketch, party ideas, luxury event inspiration entertainment, red flower painting, artist Lucy McLoughlin
Amie Bone flowers, Fantasia 2, floral masterclass, party ideas, luxury event inspiration, red flower decor, red roses

It is hard to describe in words the visual feast that is Fantasia, floral artist Amie Bone‘s magical creation. I attended Fantasia 2 and it blew my mind.  The gala dinner, the entertainment, the flowers everything combined sent my senses into overdrive. As soon as I returned to my studio, I created these paintings of Amie. This year I am beyond excited to be painting live as part of the official Fantasia 3 team.

Floral Design and Concept @amieboneflowers
Technical Production @luminaire_events
Event Producer @califanoproductions
Event Planner @brucerussellevents
Photos @sanshinephoto
Venue @eventsatbac

LET THERE BE BLOOMS OF COLOUR!

fashion sketch, live painting, gifting ideas, floral skirt, fashion illustration, Serena Williams portrait by live event artist Lucy McLoughlin, luxury party ideas
botanical art, flower painting, live event artist Lucy McLoughlin, red flowers painted, blooms
Moon arch, colourful flower installation, wedding inspo, luxury wedding ideas photo
Moon arch, luxury wedding floral installation, wedding ideas, wedding art, live wedding painter Lucy McLoughlin,

I think my paintings speak volumes: My love for flowers is undeniable and ever-growing. It all started growing up surrounded by Dutch bulb fields and now, every time I attend glamorous events, I am surrounded by beautiful floral installations created by the most talented florists in the industry. I consider myself very lucky!

Lucy McLoughlin signature
Article Tags
Live Event Artist based in Winchester, Hampshire

Subscribe to my Newsletter

* indicates required